My approach to web design & development is driven by ongoing active collaboration.
I work with you to make sure that every aspect of the website aligns with your needs, expectations, and vision. Visual design is essential to creating a website that truly represents your brand. Every design choice adds to creating an experience that resonates with your audience and communicates your values.
As both a designer & developer, I care deeply not only about how your website looks, but how it’s built. A well-built website is easier to use for visitors, has potential to boost your search ranking, make future edits easy, and empower you to be able to run your own website without needing to constantly engage a developer. My job is to translate design concepts into functional, beautiful, and usable websites.
What I do
Website Strategy
Navigating web strategy can feel overwhelming. From pinpointing your audience and making sure you’re saying what they need to hear, to choosing the right web platform for your needs, I walk you through a tried and true process to deliver the best outcome.
Website Design
Great websites are more than nice colours and typefaces. They’re well thought out experiences that guide your audience on a journey. I’m here to make sure that your website delights, makes your brand shine, and is as beautiful as it is easy to navigate.
Website Development
Your website needs to be not only well designed, but well built. I build responsive, high-performing websites primarily on Webflow that are easy to manage and scale. Whether we’ve worked together on the design, or you’re looking for someone that can take your design to the web, I’m onboard.
What I don't Do
My speciality is working on websites
I focus on strategy, layout, user experience, systems, scalability, and accessibility. If your project could be bolstered by any of the skills below, I have a network of creative collaborators that I work with who can help me make your project sing.
Frequently Asked Questions
Building a website is collaborative — the best results come from clients who can carve out time for it. Expect to be hands-on during discovery (helping me understand your business, audience, and goals), reviewing design and build milestones, and providing content. Content collection is almost always the part that takes longest, so the more prepared you are with copy, photography, and assets, the smoother things go. I'll keep the process structured with clear check-ins so the time you spend is focused, not constant.
A typical project runs 3 to 6 months from kickoff to launch. That covers discovery and strategy, design iterations, development, content collection, client review cycles, and QA. The biggest variables are scope (number of pages, custom interactions, CMS complexity) and how quickly content and feedback come back from your side. I plan timelines carefully so we're not rushing the parts that matter.
I charge a fixed fee based on the agreed scope, typically starting at $7,500 and ranging up to $20,000 or more. Smaller marketing sites with a focused page count land near the lower end; sites with a CMS, custom interactions, more pages, or third-party integrations sit higher. After our discovery conversation, I'll send a detailed proposal with a fixed price and clear payment terms, so there are no surprises.
I offer support after launch to make sure things are running smoothly as your site meets the real world. You can reach out anytime for help with updates, new pages, or larger changes down the road. Webflow also makes it easy for your team to handle day-to-day content updates yourselves, so you're not dependent on me for routine changes. Your Webflow account, domain, and site are always owned by you, so you're free to work with me, your own team, or another developer in the future.
Yes — a meaningful portion of my work is collaborating with agencies, design studios, and independent designers who need a Webflow developer they can trust. I'm comfortable working inside someone else's design system, communicating directly with the end client (or staying behind the scenes), and adapting to your team's tools and workflow. If you're a designer or agency looking for a development partner, I'd love to hear from you.
It depends! If you're planning a full refresh — new strategy, design, and build — I'm your person. If you're looking for ongoing maintenance (content updates, new pages, bug fixes), I keep that work limited to a small number of long-term clients so I can focus on larger projects. Either way, I'm happy to chat about what you need and either take it on or point you toward someone better suited.
I focus on marketing websites, so Shopify and full e-commerce builds aren't my specialty. That said, if your project is primarily a marketing site with a small storefront or a few products, that's often something I can build into the scope. If you need a true e-commerce expert, I'm happy to refer you to someone in my network.
The short answer: yes, in some cases. I'll use AI to help troubleshoot technical issues, extend an existing piece of code with new functionality, or occasionally automate a tedious task.
The longer answer is that I use it with real consideration for when it's appropriate, weighing the environmental cost of the technology, concerns about the speed at which it's being developed, and its broader effects on creative work and society. AI has been genuinely useful to me in my work, but my priority is always the quality of what I deliver. In some cases AI improves that quality; in others, leaning on it would erode the parts of the work that matter most. I don't believe everything needs to be done faster, bigger, or more. I want the work I do to be done well, with intention, strategy, and care. That's my speed.
Webflow is a professional website platform that lets me build fully custom, polished sites without the fragility of a traditional CMS like WordPress. For you, that means three things:
- You can update your own site. Webflow includes a client-facing editor, so making text and image changes doesn't require calling a developer. Larger CMS-driven content — team bios, blog posts, project listings, directories — is just as easy to manage.
- Your site stays current automatically. No plugin updates, no maintenance fees, no security patches to worry about. Webflow handles hosting, updates, and backups as part of the subscription, and previous versions of your site can be restored in a click.
- It scales with you. Webflow runs on Amazon Web Services, so the infrastructure can handle whatever traffic your business throws at it. Development is also faster than traditional code, which means you launch sooner and iterate more easily as your business grows.
Webflow's hosting plans typically run $15–$50 USD per month depending on the type of site, billed directly to you so you stay in control of the account.
Nope! Every site I design and build is custom to your project, so your website will be genuinely yours. On the development side, I typically build with the Mast framework, a set of building blocks and components for Webflow that helps me work efficiently and ensures your site is built on a system any developer can pick up and maintain in the future.